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The majority of successful companies are utilizing social media to market their business. Yet, many are doing it blindly and really don’t have a clue what kind of ROI they are getting. What most companies fail to realize is that it’s not just about sharing things. In order to have a successful social media presence, a company has to have a social media and content marketing budget. Part of this budget includes the salary of a staff person who handles the content and social media marketing. However, not every company has that person on staff that is adept enough with social media to actually manage it for their company. This is where we come in. Firefly offers several levels of social media management. Whether you are looking for someone to take it off your hands or someone to help you create the perfect social media marketing plan, we can help.
Unlike so many other social media marketing companies that have popped up in recent years, Firefly is different. Firefly has been doing digital marketing for over a decade and social media is just one of the many facets of digital marketing. To really understand social media, one has to understand digital marketing. We eat, breathe and live digital marketing and our favorite just happens to be social media marketing.
So many companies get roped into thinking they have to be on every social media platform out there. However, effective social marketing first determines where your target audience is and then focuses all the time and energy on that channel. The vast majority of companies find that the ideal social marketing channel is Facebook. However, many find Twitter, Instagram, LinkedIn or even Snapchat to be more effective. Firefly will work with you to identify your target audience and figure out what social media channels they are frequenting.