PPC Services – SEM

PPC-Services-Management-Google-AdwordsPay-per-click (PPC) advertising is one of the cornerstones of digital marketing. However, building a successful PPC campaign is much more challenging than you might imagine. Since you are paying for every click, it’s essential that you meticulously target and refine your ads in order for your campaign to be profitable.

If you are ready to start getting better returns out of your PPC campaigns, we are able to help!

What Goes into a Successful PPC Campaign

While putting up an ad on Google Adwords is quite simple, designing a PPC campaign that will actually be profitable can be quite the challenge. Just a few of the ways that we are able to help ensure that your PPC campaigns are a smashing success include:

  • Writing compelling ads designed to pique the interest of potential customers
  • Selecting keywords that target the potential customers who are most likely to purchase your products or services
  • Organizing your account in a way that is easy to use and manage
  • Filtering out untargeted traffic that costs you money without sending you customers that are the most likely to buy your products or services
  • Leveraging location-based targeting to help you reach your desired audience

PPC advertising is an incredibly useful way to drive large amounts of traffic to your website while you work on building an SEO strategy that will lead to more organic traffic. Without the right attention to detail, though, PPC campaigns can easily end up costing you much more money than they make you.

We recognize what goes into creating a highly successful PPC campaign, and we work tirelessly to ensure that every PPC campaign we create for our clients delivers the best possible results.

What Our PPC Services Strategy Looks Like

Our PPC services process starts with us learning as much as possible about your business, the products and services that you offer, and the customers that you want to target. Armed with that information, we begin to develop a list of keywords that are most likely to be searched by target customers looking for a business like yours.

Once we have a list of keywords to target, the next step is for us to write engaging, persuasive ad copy, testing different variations until we find the set of ads that are best able to convince people who see them to click the link and learn more about what your business has to offer. From there, we’ll install conversion-tracking codes on your website to help you keep track of the campaign’s results. We can even help you write persuasive, effective landing pages that your ads link to.

The team member working on your account has the Google Adwords Search Certification. This requires yearly testing to maintain. You can rest assured we know search engine marketing.

Firefly Tech Solutions can help you build the perfect campaign and guide you in measuring the results to ensure your online advertising success. We charge a fair percentage based on your ad spend. We’d love to talk to you about your online advertising goals and how we can help drive traffic to your website. If you are ready to make the most of PPC advertising and start driving large amounts of interested viewers to your website, we invite you to contact us (form below) today to learn more about our PPC services.

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