Adwords marketing AKA Pay-per-click (PPC) advertising is one of the cornerstones of digital marketing. However, building a successful Google Ads campaign is much more challenging than you might imagine. Since you are paying for every click, it’s essential that you meticulously target and refine your ads in order for your campaign to be profitable.
If you are ready to start getting better returns out of your PPC campaigns, we are able to help!
My website and Google Adwords campaigns were a mess when I came to Firefly. Tonya never criticized me or the people who created my website, she just went to work and got things going in a positive direction. We now get quality leads all the time. ~ Dana
WHAT GOES INTO A SUCCESSFUL ADWORDS MARKETING CAMPAIGN
While putting up an ad on Google Adwords is quite simple, designing a PPC campaign that will actually be profitable can be quite the challenge. Just a few of the ways that we are able to help ensure that your PPC campaigns are a smashing success include:
- Writing compelling ads designed to pique the interest of potential customers
- Selecting keywords that target the potential customers who are most likely to purchase your products or services
- Organizing your account in a way that is easy to use and manage
- Filtering out untargeted traffic that costs you money without sending you customers that are the most likely to buy your products or services
- Leveraging location-based targeting to help you reach your desired audience
Google Adwords advertising and even Bing Ads are an incredibly useful way to drive large amounts of traffic to your website while you work on building an SEO strategy that will lead to more organic traffic. Without the right attention to detail, though, PPC campaigns can easily end up costing you much more money than they make you.
We recognize what goes into creating a highly successful PPC campaign, and we work tirelessly to ensure that every PPC campaign we create for our clients delivers the best possible results.
WHAT OUR PPC SERVICES STRATEGY LOOKS LIKE
Our PPC services process starts with us learning as much as possible about your business, the products and services that you offer, and the customers that you want to target. Armed with that information, we begin to develop a list of keywords that are most likely to be searched by target customers looking for a business like yours.
Once we have a list of keywords to target, the next step is for us to write engaging, persuasive ad copy, testing different variations until we find the set of ads that are best able to convince people who see them to click the link and learn more about what your business has to offer. From there, we’ll install conversion-tracking codes on your website to help you keep track of the campaign’s results. We can even help you write persuasive, effective landing pages that your ads link to.
The team member working on your account has the Google Adwords Search Certification. This requires yearly testing to maintain. You can rest assured we know search engine marketing.
Firefly Digital Marketing can help you build the perfect campaign and guide you in measuring the results to ensure your online advertising success. We charge a fair percentage based on your ad spend. We’d love to talk to you about your online advertising goals and how we can help drive traffic to your website. If you are ready to make the most of PPC advertising and start driving large amounts of interested viewers to your website, we invite you to contact us (form below) today to learn more about our PPC services.
FAQs about Adwords Marketing
Should I consider Bing Ads or just focus my efforts on Google Ads?
That’s a loaded question. It really depends on your business and your target audience. I have customers who do really well with Bing and others that have had zero success. The bottom line is Google is where most searchers are searching but Bing can sometimes give you a better return on your investment. We can help you determine if you should budget your ad spend on both platforms or focus solely on Google Ads marketing. Here’s a great article about Bing Ads.
Is there a minimum ad spend or do I have to sign a long-term contract?
Absolutely not. That is the beauty of Google Ads. You can spend as little or as much as you need to get the traffic you desire. The best part is you can turn it off and on as your business needs leads. For example, let’s say you are an HVAC company. During the summer, business is usually pretty busy so you may not need Adwords during that time. However, in the fall, things tend to slow down. This is an ideal time for you to budget some of your ad dollars with Google and Bing ads.
How much does Google Ads cost?
The great thing about PPC advertising is you can budget exactly how much you want to spend every month. If you enlist our services, we will bill you our service fee ($200 minimum – based on ad spend) and Google will charge your credit card for your monthly ad spend.
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