Does Your Marketing Pass the Bull$%!# Test?

I’ve been in the marketing industry for nearly 20 years. Though I worked for a traditional ad agency, I was the one always focused on digital. I always had a knack for tech. Getting my start in the traditional world and having a formal education in marketing, I’ve...

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Does Your Small Business Really Need a Website

Sometimes, it can be tempting for small business owners to forgo building a website in favor of having a Facebook page as the extent of their online presence. After all, Facebook pages are convenient, the social media site has an incredible reach, and most...

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5 Alternatives to Google Adwords

Pay per click (PPC) advertising is one of the simplest ways to drive traffic to your website and is a great strategy for generating growth and building momentum while you work on a more long-term strategy to bring in organic traffic. Without a doubt, Google AdWords is...

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Why You Need Both an SEO and PPC Strategy for Your Website

I talk with so many business owners and marketing managers who think they need to employ either an SEO strategy or a PPC strategy. Many are surprised when I tell them, Both! Here’s a little information on why I recommend merging these strategies. I know you’ve all...

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Top SEO Factors – No Magic or Wizardry here

SEO is Does Not Require any Hocus Pocus I’m going to be honest. I get a little frustrated with other SEO companies. They act as if SEO is some type of special magic or wizardry, but it’s not. Many like to deliver what I call smoke and mirrors, so buyer beware. Google...

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How to Leverage LinkedIn to Grow Your Small Business

In the world of social media marketing, LinkedIn is a platform that is oft-overlooked. However, for some small to medium-sized businesses (SMBs), LinkedIn is the perfect platform to market their products and services. If you are looking for a way to reach a brand new...

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Do You Own Your Website? The Truth is, You May Not…

For many businesses, the company's website, including the domain and all the content published under it, are often incredibly valuable property and a cornerstone of the company itself. The bad news is, though, that you may not actually own the website you build. The...

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Captcha Plugin Compromised with Back Door

Do you currently have the Captcha plugin on your WordPress website? If so, you need to disable and delete it immediately. This plugin was recently purchased by a developer who decided to modify the code. If you have this plugin enabled on your site, they now have...

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Report: Facebook is the Best Way to Market to Women

The 2016 Fluent “Marketing to Women” report revealed some compelling statistics when it comes to online marketing to women. It also provided insight into how the female gender makes its purchasing decisions. Simply put, this report is chock full of marketing...

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